

Thomas of The Harvard Crimson called the song Smith's "hottest release yet" and complimented the "hauntingly mesmerizing production" and how Smith and Petras, in spite of the "gulf between their respective genres", complemented each other on the track vocally, contrasting "Smith's sobering power" with "Petras's femme fatale". Writing for the British edition of GQ, Jeremy Atherton Lin said that the "duet between non-binary and trans vocalists flips the script" and is "infused with femme power". The "erotic" video, inspired by Moulin Rouge, A Clockwork Orange and Bob Fosse, also features a cameo from gay porn star Paddy O'Brian as a customer. Petras then arrives onstage in a heart-shaped lyra before dancing atop a prop car dressed in an outfit reminiscent of Madonna. Smith appears as the MC of the club surrounded by androgynous burlesque dancers, joined by RuPaul's Drag Race alums Violet Chachki and Gottmik. The visual features a woman observing a sexually-charged cabaret show at "The Body Shop" after receiving an invitation to the club. The song's music video, directed by Floria Sigismondi, was released on 30 September 2022. This song is about liberating oneself from the clutches of others' secrets. It has also been an honour to work with Kim and get to witness her brilliance. It was so cathartic and freeing to experiment like this and throw out the rule book. "Unholy" was made in Jamaica and was one of the most glorious creative moments I've ever had as an artist. Smith explained the creative process and the meaning of the song: The song features a choir and hyperpop sounds. On 25 August, Smith announced the track's title and a pre-save link. Disclosure also teased the song, playing their remix of it in live sets. The track went viral on the platform, spurring dance trends. The track was first teased on 18 August 2022 through a clip on TikTok, in which Smith lip-syncs the chorus while Petras dances in a recording studio. Outside the United Kingdom, "Unholy" topped the charts in Australia, Canada, Ireland and New Zealand and peaked within the top ten of the charts in Petras' native Germany, the United States, the Netherlands, Norway and Sweden. "Unholy" entered at the top of the UK Singles Chart. The song was considered a relative comeback for Smith, who had seen disappointing commercial success in previous efforts. " Unholy" is a song by British singer Sam Smith and German singer Kim Petras, released on 22 September 2022 as the lead single from Smith's upcoming fourth studio album Gloria (2023).
